Tech big Samsung on Tuesday mentioned it has seen robust progress in gross sales of its premium sensible TVs – QLED and Extremely Excessive Definition (UHD) – throughout the festive season with gross sales being pushed by smaller cities like Vijayawada, Jodhpur, Asansol and Kolhapur.
“This Diwali, gross sales of QLED TVs for Samsung grew thrice over the festive season in 2018, whereas gross sales of UHD TVs doubled over final festive season,” Samsung India mentioned in an announcement.
Through the festive interval, Samsung noticed total sensible TV gross sales double over final yr, it added.
The assertion mentioned shoppers are “upsizing to bigger screens” throughout the nation, together with in smaller cities.
The shoppers in cities reminiscent of Vijayawada, Hubli, Jodhpur, Agra, Jabalpur, Nagpur, Raipur, Dehradun, Baroda, Ranchi, Tirupati, Asansol and Kolhapur amongst others are upsizing to bigger display screen TVs, which could be seen within the rising demand for Samsung’s QLED TVs in these cities, it added.
“Samsung has pushed the development of ‘premiumisation’ in India by providing premium expertise merchandise together with distinctive client promotions and straightforward finance schemes on our vary of premium TVs and has seen a powerful demand for its premium TV this festive season,” Samsung India Senior Vice President (Shopper Electronics Enterprise) Raju Pullan mentioned.
QLED TVs are priced between Rs 1-7 lakh, whereas UHDs can be found for Rs 45,000-Three lakh, as per the trade estimates. Each the classes are area of interest however rising at a powerful tempo within the total TV market in India that’s pegged to be about 10 million items in dimension yearly.