The most well liked manufacturers in influencer advertising, 30-year-olds and faculty college students getting cash from TikTok, and the way podcasters use Patreon

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The hottest brands in influencer marketing, 30-year-olds and college students making money from TikTok, and how podcasters use Patreon



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YouTube stars Heath Hussar and David Dobrik.
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BEN
Hello, and welcome to this week’s Influencer Dashboard e-newsletter!
That is Amanda Perelli, and I’ll be briefing you on what’s new in the enterprise of influencers and creators.

This week, I highlighted the highest 17 manufacturers in influencer advertising. These manufacturers have constructed lasting partnerships with creators on platforms like YouTube, Instagram, and TikTok, and in podcasting.
Lately, manufacturers are turning to extra relaxed tips when it involves influencer campaigns, and they’re letting the creators take extra artistic management.

Ticket-selling service SeatGeek has a profitable partnership with the YouTube star David Dobrik, who has 15 million subscribers. The partnership has led to viral moments, like Dobrik shopping for vehicles for pals – from Teslas to Ferraris – with “SeatGeek cash” in change for a 60-second shout-out on his YouTube channel.
SeatGeek is sort of a character in Dobrik’s widespread vlog-style movies – perhaps you’ve seen his followers recite the SeatGeek advert learn on Twitter whereas seemingly crazy from medication following dentist visits.
Revolutionary manufacturers like SeatGeek are pushing ahead the influencer-marketing trade and trusting the creators they work with.
Try the total energy listing, together with SeatGeek, Sephora, and Chipotle, right here.
You possibly can learn a lot of the articles right here by subscribing to BI Prime. And if that is your first time studying Influencer Dashboard, subscribe to the e-newsletter right here.

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Cosette Rinab
I spoke to Cosette Rinab, a busy faculty junior at College of Southern California, about her widespread TikTok web page.
Rinab has 1.6 million followers on the app and stated that she splits her time between finding out movie and public relations for college and rising her web page.
Whereas a few of her friends are working part-time jobs in babysitting, or at eating places, Rinab is incomes her cash off the app, and she or he treats it like a job.
She shared the principle methods she earns cash by way of TikTok, together with model promotions, music integrations, and livestreaming.
For a median sponsorship, she stated creators will cost between $1,000 and $2,000 per 100,000 TikTok views, based mostly on her expertise and what she’s heard from different creators.
Learn the total submit on Rinab for a break down of how she earns cash on TikTok.

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Kevin Fredericks
One widespread enterprise transfer amongst influencers (particularly in podcasting) is to supply and cost followers for unique content material.
Alyssa Meyers, a reporter on our media and promoting staff, dove into the podcast enterprise of stand-up comedians and entrepreneurs Kevin Fredericks and Anthony Belcher Jr. (often called DoBoy from Nick Cannon’s long-running comedy present, “Wild ‘N Out”).
They host the podcast “Righteous and Ratchet,” the place they talk about something from French fries to Kevin Hart.
Fredericks informed Alyssa that their podcast wasn’t incomes a lot cash till they determined to take it to the subscription-based membership platform, Patreon.
Since constructing a paying viewers on Patreon, the podcast has generated as a lot as $25,000 a month.
Learn the total submit on how these 2 podcast stars made $25,000 in a month from Patreon.

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Greg Auerbach
TikTok isn’t only for Gen Zers. Older creators are additionally gaining followers and incomes cash from the fast-growing app.
Dan Whateley, a reporter on our influencer enterprise staff, spoke to the 30-year-old TikTok creators, Nate Twer and Greg Auerbach, on how they turned their video expertise right into a severe on-line enterprise.
Utilizing a smartphone ({and professional} lighting), Auerbach has amassed over 590,000 followers on TikTok since launching his account in July.
The pair informed Dan that they refocused their video-production firm from taking pictures native commercials to creating movies for TikTok. They earn cash by way of sponsorships, which have confirmed to be a profitable supply of revenue.
Learn the total submit on Auerbach and Twer’s to find out how they earn a dwelling from sponsored posts on TikTok.
The nominees are in for this 12 months’s Shorty Awards!
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Astrid Stawiarz/Getty Photographs for Shorty Awards

Did you catch the nominees listing for this 12 months’s Shorty Awards?
The Shorty Awards honor the perfect of social media, from individuals to organizations. This 12 months’s nominees embody YouTube influencer Jeffree Star, actress Sophie Turner, and the web’s favourite GIFs, like Child Yoda Sipping Tea.
New to this 12 months’s nominees: TikTok creators are nominated for classes aside from “TikTokker of the 12 months,” which exhibits the rise of the platform.
The nominees for “YouTuber of the 12 months” embody widespread creators like MrBeast, Wengie, and NikkieTutorials.
The Shorty Awards might be offered Could three in New York Metropolis at 1515 Broadway Theater. Try the total listing of nominees.

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Laura Value/YouTube
This week, I’m highlighting Laura Value and her YouTube channel for our Creator Highlight.
Generally we watch YouTube movies to be taught a sure talent; different occasions we watch in awe and in envy of another person’s abilities.
Value is a YouTube creator with 198,000 subscribers, and she or he shares her journey as a Disney artist on-line. Value has labored on exhibits like “Tangled the Collection” for Disney, and in her movies, she shares her expertise and suggestions for touchdown a job as a designer. She additionally movies tutorials on digital portray and elements of her on a regular basis life.
I’ll have zero creative potential, however watching Value velocity paint characters and colourful backgrounds makes me want I did. You possibly can take a look at her channel right here.
Ship suggestions or suggestions to me at [email protected]
Right here’s what else we’re studying:



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