CONTENT WARNING: This text discusses home violence.
The “Problem Accepted” motion is surging by way of Instagram, prompting customers to share black-and-white selfies and have fun the ladies of their lives. Should you’ve been tagged, it in all probability means somebody thinks you’re a legend. Relish it.Nonetheless, questions have been raised about the place the marketing campaign kicked off, and what it’s really selling.In its easiest type, the ‘problem’ includes posting a monochrome photograph of your self and nominating different girls to provide it a go, too. Celebs like Khloé Kardashian, Reese Witherspoon, and Ruby Rose have contributed, encouraging many, many different social media customers to become involved. At time of writing, the #ChallengeAccepted hashtag has been used greater than 5 million instances on Instagram.
Like many different social media challenges, Problem Accepted makes use of an avalanche of photographs and tags to advertise an vital message – however there’s debate over what that message is, precisely.Many challengers, together with the celebs talked about above, used their captions to advertise girls usually. “Thanks to all of the magical girls in my life for the infinite love and help,” Witherspoon wrote, whereas Rose referenced “Ladies appreciating and uplifting girls.”
Writing for the New York Occasions, Taylor Lorenz argues this “imprecise” promotion of feminine empowerment permits customers to really feel as in the event that they’re “taking a stand whereas saying virtually nothing.”Lorenz writes the problem doesn’t “require precise advocacy” from celebrities, who might step on toes for taking extra definitive motion. From this attitude, Problem Accepted might be seen as a crowdsourced model of Gal Gadot‘s notorious Think about singalong, a well-intentioned however in the end ineffective show of solidarity with fellow girls.For suggesting the problem could also be an excuse for folk to share a lovely selfie and remind their associates of their significance (like there’s something inherently improper with that!), Lorenz confronted a substantial backlash from some Instagram customers.The precise origins of the current Problem Accepted wave are a bit of murky, too.Whereas variations of the Problem Accepted development have popped up through the years, an Instagram spokesperson instructed the Occasions this spherical kicked off when Brazilian journalist Ana Paula Padrão posted a photograph and the #WomenSupportingWomen hashtag on July 18.
That piccie was doubtless the place to begin for the posts which have lately swamped your feed.
That’s not all it’s essential to know, thoughts you. At roughly the identical time, midway internationally, one other social media marketing campaign was gaining recognition.Lorenz’ Occasions colleague Tariro Mzezewa writes that Turkish social media customers unfold the hashtag #kadınaşiddetehayır, which roughly interprets to “No violence to girls,” after the homicide of 27-year-old college scholar Pınar Gültekin.Gültekin’s physique was found on Tuesday, July 21, Al Jazeera stories. Her former accomplice, Cemal Metin Avci, has reportedly confessed to the killing.Al Jazeera states 474 girls have been murdered in Turkey in 2019, marking a pointy and tragic rise in femicide – the killing of ladies – within the nation over the previous decade. A lot of these girls have been killed by their former companions.Mass protests towards the conservative authorities’s dealing with of violence towards girls kicked off throughout the nation. Across the identical time, customers started posting black-and-white photographs of Gültekin with the hashtag #kadınaşiddetehayır.
Her zerremle nefret ediyorum bu devirden ✋#kadınaşiddetehayır #pinargultekin Bir Gülüş Daha soldu 🙁 pic.twitter.com/a4k4vMwWUt
— Durdane Nergiz (@DurdaneNergiz) July 21, 2020
Citing Instagram spokespeople, Lorenz states that motion in Turkey didn’t really kick off the broader “Ladies supporting girls” development.Nonetheless, the motion has now adopted direct references to Gültekin and the ladies’s rights motion in Turkey, and lots of posts captioned with #ChallengeAccepted now bear the #kadınaşiddetehayır hashtag, no matter whether or not the consumer is Turkish or not.With that added context, the brand new torrent of black-and-white photographs appears like an indication that any lady, anyplace, might lose their life to gendered violence.However, just like the black sq. marketing campaign earlier than it, #ChallengeAccepted raises some large questions in regards to the strategies used to champion legitimate causes – and what data will get misplaced when social media actions go viral.Assist is out there.Should you require fast help, please name 000.Should you’d like to talk to somebody about home violence, please name the 1800 Respect hotline on 1800 737 732 or chat on-line. Beneath 25? You’ll be able to attain Children Helpline at 1800 55 1800 or chat on-line. Picture:
Natalie Portman / Khloe Kardashian / Instagram