Jen Hollingsworth was born and bred in Younger and has simply launched a web based voucher platform designed to assist small companies survive COVID-19. Picture: Equipped.
A former South West Slopes lady and her husband have give you an revolutionary idea to assist inject much-needed money move to companies struggling by means of COVID-19.
And it appears to be a success, judging by the 1500 companies which signed up inside an hour of watching a Immediately present phase on the idea.
Jen Hollingsworth (nee McCloy) was born and bred in Younger. Her adolescence had been spent on the sheep, wheat and cattle property her household owned west of the city.
Her ardour for pure fibres – particularly leather-based and furs – translated right into a style label known as Jennifer Kate, which was launched when she was 24. It was a catwalk hit in Australia and made large headway into the US market. It has even been feted by the Kardashians.
She additionally just lately co-launched the Magnificence Baggage for Bushfire Victims initiative and is a mentor for small companies throughout Australia.
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However as COVID-19 crept in, Jen’s personal experiences of working a small enterprise underpinned her issues in regards to the means of different entities to outlive the worldwide pandemic. So she and her husband, Ewen, a former lawyer and administration advisor, put their heads collectively to give you an answer.
“The well being impression of COVID-19 has been the paramount concern throughout society, nevertheless each Ewen and I’ve watched the bulletins throughout the previous few months and felt so terrible for small companies all over the place,” says Jen.
“Rising up in Younger, I understand how exhausting it’s for small companies in rural and regional areas, significantly those who depend on farming households for a big quantity of their earnings. One of many first prices that will get lower is advertising, which is completely comprehensible, nevertheless it additionally means many small companies wrestle to seek out new clients.”
Jen says when COVID-19 restrictions first got here in she known as a number of of the companies she commonly makes use of and supplied to prepay for providers for a number of months to assist them out.
Such was the gratitude, she felt there needed to be a manner to assist on a bigger scale.
That night time, she and Ewen constructed a touchdown web page for a web based platform known as Vouch for You, a free on-line voucher market for a variety of products and providers together with homewares, well being and wonder providers, style, gardening and journey.
The pair describes it as an “Airbnb for enterprise”, however one which encourages the usage of pay as you go vouchers to attach companies with clients throughout a time when doorways have both shut or enterprise has slowed.
“In the identical manner as a lodge in Canberra may have already got their very own on-line presence however submit themselves on Airbnb for added publicity, we offer that very same publicity and advertising to small companies of all sorts,” explains Jen.
Vouchers might be bought as presents or as a manner of paying forward for a service that can grow to be out there when restrictions ease. And there’s a Pay it Ahead choice at checkout that enables clients to purchase a second voucher for the chosen enterprise to offer out at their discretion to a different loyal buyer who could also be feeling the stress.
Jen says the not-for-profit Vouch for You platform just isn’t a charity however gives entry to future money move for small companies throughout a time once they want it most.
“Small companies of all sorts and sizes throughout Australia want money for ongoing payments and bills,” she explains. “Some companies couldn’t provide their full services or products throughout the lockdown, however they’ll provide vouchers now in return for money upfront.”
It’s a platform that has enchantment for each e-commerce and brick-and-mortar companies with an enormous line-up already signed on.
Since its official launch in late June, Jen and Ewen have been working in direction of a completely automated platform.
“I feel this will probably be wanted to cater to the dimensions we all know we’re going to see in September when JobKeeper and different initiatives equivalent to mortgage reduction end right here in Australia,” says Jen.
For extra info, go to Vouch for You.