Instagram’s ChallengeAccepted selfie hashtag went viral however did it succeed? | CBC Information

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Instagram's ChallengeAccepted selfie hashtag went viral but did it succeed? | CBC News



“Problem accepted,” they wrote — feminine Instagram customers the world over, flooding the photo-sharing app with black-and-white pictures. Collectively they fashioned a grid of tens of millions of magazine-style captures of celebrities, spur-of-the-moment selfies and filtered snaps from weddings or different particular events. The official objective: a present of assist for different ladies. An accompanying hashtag, #WomenSupportingWomen, typically was the one signal of the marketing campaign’s intent, together with buddies’ Instagram handles to encourage participation. And a few customers shortly started to surprise: What is the level?To some observers of social media activism, #ChallengeAccepted represents a transparent instance of “slacktivism” — campaigns based mostly on social platforms that require little effort of contributors. There isn’t any donation requested, no volunteer shift required, just some minutes to put up a message or picture that individuals are unlikely to battle over. They are saying photo-driven campaigns can change into a robust push for social change. However they really feel this newest effort to date lacks a concrete objective. 6 million posts on Instagram “Profitable selfie protests made what’s invisible seen,” mentioned Mona Kasra, an assistant professor of digital media design on the College of Virginia. “They’re efficient once they shift public notion, once they create a counterculture, once they resist, once they declare a spot on-line.” By Thursday, greater than 6 million Instagram posts had used the ChallengeAccepted hashtag. Others simply included the phrase “problem accepted” of their put up, making it troublesome to rely complete participation. Some contributors praised the posts as an easy means for ladies to assist each other — one which comes days after U.S. Rep. Alexandria Ocasio-Cortez’s passionate speech on the Home ground calling out sexist tradition. Right here is my full response relating to Mr. Yoho and the tradition of misogyny that impressed his actions.<br><br>I’m deeply appreciative of my colleagues and everybody talking up and out towards the rampant mistreatment of ladies each in Congress and throughout the nation. ⬇️ <a href=”https://t.co/nFfxy5UdmP”>https://t.co/nFfxy5UdmP</a>&mdash;@AOC Tara Abrahams was one lady who joined the tens of millions of others posting below the hashtag after a buddy invited her to share. She selected a shot of herself smiling, her darkish hair streaming throughout the sq. body. Earlier than posting it, the philanthropic adviser from New York added a caption encouraging folks to verify their voter registration standing and make a plan to vote in November. “I simply stored smiling as a result of I noticed these very inspiring ladies flood my feed,” mentioned Abrahams, who additionally chairs a non-profit centered on women’ entry to schooling in 11 different nations. “I do know that there are actual ladies doing the true work. Instagram may be the place the activism begins, however it’s not the place it ends.” #ChallengeAccepted and #BlackoutTuesday Some researchers are inspired by the talk. They think about it an indication that expectations for social media communication have been honed by the continuing coronavirus pandemic and huge demonstrations demanding change in U.S. policing following the deaths of George Floyd and different Black People. Questions on this newest picture problem additionally mirror response to the #BlackoutTuesday push in early June, stemming from an effort inside the music business to halt regular operations for a day. Then, public consideration centered on social media, the place customers posted all-black pictures on their Fb or Instagram accounts as a present of assist for the Black Lives Matter motion. Some posters backtracked after activists criticized the motion, saying it was drowning out present materials already posted by Black customers. The dialog about #ChallengeAccepted is additional difficult by questions on its origin. Some social media customers have tied it to ongoing work to boost consciousness of ladies killed by their male companions in Turkey. However that hyperlink is troublesome to hint definitively. An Instagram spokesman mentioned posts in Turkey about violence towards ladies date to the beginning of July, whereas the black-and-white esthetic and accompanying WomenSupportingWomen hashtag that flooded the photo-sharing app this week first confirmed up in mid-July amongst customers in Brazil earlier than spreading to the US. Stephanie Vie, an affiliate dean on the College of Hawai’i at Manoa, mentioned monitoring the origins and adjustments in social media campaigns throughout nations and cultures is a continuing battle for researchers who examine memes and different digital communication. Digital activism vs. slacktivism Quite than “slacktivism,” Vie prefers the umbrella time period “digital activism” — as a result of, she says, reveals of assist on social media can certainly be significant. “Would I like #ChallengeAccepted to have extra of an activist bent? Completely,” Vie mentioned. “Do I wish to say individuals are doing it fully improper they usually should not hassle posting? No, as a result of it’s a must to begin someplace.” Activists who work on ladies’s rights internationally say they’re inspired by any effort to highlight the trigger. However they instructed this newest push would have extra impression if contributors went past a photograph posting — maybe by encouraging assist for a corporation engaged on ladies’s rights. “It is highly effective, however it’s additionally useful to see an motion piece, like what am I combating for?” mentioned Rosalyn Park, director of the Ladies’s Human Rights Program. “I might like to see folks leverage that trending energy and that momentum to actually go one step additional.” Help for a broader objective  But merely speaking about the best way digital actions work — or do not work — is usually a helpful pursuit. The existence of any significant debate a few meme marketing campaign centered on ladies is encouraging, says Katherine DeLuca, an assistant professor of English and communication on the College of Massachusetts Dartmouth. Individuals possible have good intentions, she says, however it’s wholesome to think about what else they’ll do to assist a broader objective. “Individuals having the time to assume critically about what they’re circulating in on-line areas is a good place for us to be, particularly going into an election season,” DeLuca mentioned. After Abrahams made her preliminary put up, she took issues a step additional the following day by posting a second picture: a black-and-white drawing of Breonna Taylor, a Black lady fatally shot by police in March throughout a drug investigation. Abrahams included a hyperlink to a petition demanding prices towards officers concerned. The warrant to look Taylor’s house was in reference to a suspect who didn’t reside there and no medicine had been discovered, making her demise a daily focus of protesters within the U.S. this 12 months. And with that #ChallengeAccepted follow-up, Abrahams tried to attach one thing widespread and unspecific to one thing that, for her, was centered and important. “It is OK to carry area for pleasure and for enjoyable and for supporting each other,” Abrahams mentioned. “It is OK to have all of these issues so long as there’s actual work.” 



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