The BBC is to shift its tv funds away from older audiences and focus on exhibits that replicate the “lives and passions” of younger viewers, the director-general has introduced.
The transfer comes after the broadcasting watchdog, Ofcom, warned that the BBC dangers shedding a technology of viewers who take into account its output to be boring and old school.
Until it succeeds in wooing them, Ofcom mentioned, the BBC could also be unsustainable as a result of these younger individuals will see no motive to pay the licence price.
Lord Corridor of Birkenhead has tasked Charlotte Moore, the chief accountable for tv content material, to redirect a major proportion of her funds to programmes that may entice 16-34-year-olds.
In a speech to employees, Lord Corridor mentioned: “This yr Charlotte and her content material crew are shifting cash to alter the combo of content material on our channels and iPlayer – delivering way more to youthful individuals. Programmes that replicate their lives and passions. Programmes they’ll get pleasure from wherever they select to look at – dwell or on demand.
“That is massive, each by way of hours and cash.”
An inner BBC briefing doc on the finish of final yr, leaked to Broadcast journal, warned that the extent of BBC One and BBC Two viewing amongst 16-34-year-olds is “dangerously near the brink”.