FIFA helps World Well being Group 16-day marketing campaign to lift consciousness of home violence

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FIFA helps World Well being Group 16-day marketing campaign to lift consciousness of home violence



25 Nov 2021FIFA and the World Well being Group have teamed as much as elevate consciousness about home violence and assist these in danger, in the course of the 16 days of activism towards gender-based violence. The marketing campaign kicks off throughout right this moment’s Worldwide Day for the Elimination of Violence towards Girls and can run till Human Rights Day on Friday 10 December. “Violence isn’t the reply, particularly at dwelling, which ought to be a protected setting for everybody, and notably for ladies and youngsters,” mentioned FIFA President Gianni Infantino. “It’s FIFA’s statutory obligation to respect all internationally recognised human rights and as an organisation, FIFA shall try to advertise the safety of those rights. The #SafeHome marketing campaign is now in its second yr, and FIFA will proceed to make soccer’s voice heard to amplify this message till these acts are not a part of our society.” “The COVID-19 pandemic has exacerbated many well being challenges and inequities, together with violence towards ladies,” mentioned WHO Director-Common Dr Tedros Adhanom Ghebreyesus. “All of us should come collectively to finish all types of violence and discrimination. WHO is happy to staff up with FIFA and soccer stars around the globe to assist stop violence towards ladies, and youngsters, assist survivors, and make our societies safer and more healthy for all.”
Violence towards ladies stays devastatingly pervasive and begins alarmingly younger, in accordance with knowledge from WHO. Throughout their lifetime, one in three ladies aged 15 and over, round 736 million, are subjected to bodily and/or sexual violence by an intimate associate or sexual violence from a non-partner – a quantity that has remained largely unchanged over the previous decade. This violence begins early: one in 4 younger ladies (aged 15-24 years) who’ve been in a relationship can have already skilled violence by an intimate associate by the point they attain their mid-twenties. Knowledge suggests ladies’s publicity to violence has doubtless elevated in the course of the COVID-19 pandemic resulting from lockdowns and disruptions to important assist providers. Violence – in all its types – can have an effect on an individual’s well being and well-being all through their life. It’s related to elevated threat of accidents, melancholy, nervousness problems, unplanned pregnancies, sexually-transmitted infections together with HIV and plenty of different well being issues, and comes with great prices to households, communities and societies as a complete. The five-part #SafeHome video marketing campaign, which helps the WHO’s message to finish violence towards ladies and youngsters, is being revealed in seven languages in the course of the subsequent 16 days. The marketing campaign raises consciousness of the dangers and highlights actions that may be taken to forestall and mitigate these dangers by survivor recommendation and assist. There may be additionally content material that addresses perpetrator threat and calls for added governmental effort to assist those that are in a weak scenario.

#SafeHome passes messages from 23 previous and current footballers, lots of whom have beforehand voiced their condemnation of violence towards ladies and youngsters:

Emmanuel Amuneke (NGA), Álvaro Arbeloa (ESP), Rosana Augusto (POR) , Vítor Baía (POR), Diego Benaglio (SUI), Sarah Essam (EGY) , Khalilou Fadiga (SEN), Matthias Ginter (GER), David James (ENG) , Annike Krahn (GER), Rabah Madjer (ALG), Marco Materazzi (ITA) , Milagros Menéndez (ARG), Lúcia Moçambique (MOZ), Geremi Njitap (CMR) , Asisat Oshoala (NGA), Noemi Pascotto (ITA), Graham Potter (ENG) , Mikaël Silvestre (FRA), Kelly Smith (ENG), Óliver Torres (ESP) , Clémentine Touré (CIV) and Abel Xavier (POR).

These gamers will publish their #SafeHome contribution on their channels, whereas the marketing campaign may even characteristic on varied FIFA and WHO digital platforms. Graphical toolkits are additionally being offered to the 211 FIFA member associations to additional amplify messages of their territories.

“As soon as once more, we name upon FIFA member associations to pro-actively publish particulars of nationwide or native helplines and assist providers that may assist anybody who feels threatened by violence,” added the FIFA President. “On this regard, we additionally name upon our members to assessment their very own safeguarding measures utilizing the FIFA Guardians toolkit, to make sure that soccer is enjoyable and protected for everybody in our recreation, particularly the youngest members of the soccer neighborhood. That is what FIFA stands for, and it’s what all of soccer has to face for.”

The World Well being Group (WHO) and FIFA signed a four-year collaboration in 2019 to advertise wholesome life by soccer globally. Extra info on the WHO-FIFA memorandum of understanding may be discovered right here, whereas earlier campaigns embrace #ReachOut previous to World Psychological Well being Day, Cross the message to kick out coronavirus and #BeActive on the UN Worldwide Day of Sport for Improvement and Peace.



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